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	<title>Infiniti Car Dealer SEO &#187; car dealer seo</title>
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	<link>http://www.infinitiseo.com</link>
	<description>PCG Digital Marketing</description>
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		<title>Dealer Website Platforms</title>
		<link>http://www.infinitiseo.com/20080712-dealer-website-platforms/</link>
		<comments>http://www.infinitiseo.com/20080712-dealer-website-platforms/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 00:57:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[automotive seo]]></category>
		<category><![CDATA[car dealer seo]]></category>
		<category><![CDATA[car dealer websites]]></category>

		<guid isPermaLink="false">http://www.bmwseo.com/?p=15</guid>
		<description><![CDATA[Car dealers are warned that changing web platforms can undo years of SEO success, so you have to be careful.  Another consideration is to own your primary lead generation website.]]></description>
			<content:encoded><![CDATA[<p>Recently our client, BMW of Peabody, decided to change their website platform from <a href="http://www.dataonesoftware.com/">DataOne Software </a>to <a href="http://www.dealer.com">Dealer.com</a>. Their decision to change had nothing to do with our business relationship.  In fact, we worked very well with DataOne Software to achieve a perfect balance between dealer owned SEO web microsites and a main dealer website provided by DealerOne Software.</p>
<p>When we were first informed of this change we were first concerned about all the indexed pages on the DataOne website that could be lost in the cutover.  We were comforted by the fact that ALL of the microsites designed by PCG, that are owned by BWM of Peabody, would not be damaged in this cutover.  The only things we would have to do is &#8220;re-skin&#8221; the websites to look more like the new hosting platform.  The good news is that 100% of the pages that are in Google indexes would not be changed.</p>
<p>This is not the normal case when car dealers change website platforms.  When car dealers do a cut from one website platform to another there is no guarnatee that you&#8217;ll be able to use the exact page names that were indexed in Google for the new website.  This is NOT a small matter to ignore.</p>
<p>If you are a BMW dealer that is considering changing to a new website platform, be very careful.  If you want the bottom line, give us a call to discuss your cutover.  We can help you avoid big mistakes and costly drops in search engine indexes.</p>
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