Chicago Infiniti Announces the Performance Driven Partnership of Infiniti and Cirque du Soleil

Chicago Infiniti is pleased to announce the creative and performance driven partnership of Infiniti and Cirque du Soleil.

Chicago Infiniti Dealer is excited to reveal to Chicago-area residents Infiniti’s 2010 partnership with Cirque du Soleil. Both creative and performance driven companies, Infiniti and Cirque du Soleil are the perfect match. Through the partnership, the creative and luxurious 2010 Infiniti FX35 and 2010 Infiniti G37x will be introduced to Cirque du Soleil audiences at over 180 unique locations.

Both known for their amazing capability of performing twists and turns at the drop of a hat, Infiniti and Cirque du Soleil are a perfect match made in a performer’s world.

“Our new sponsorship with Cirque du Soleil will show that Infiniti is much more than exciting machines that move you from one place to another. Infiniti has an emotional, inspirational appeal, offering a very personal style of modern luxury and respectful treatment for the world’s most discerning luxury customers,” said Toru Saito, corporate vice president, Global Infiniti Business Unit.

An estimated 5.4 million Cirque du Soleil attendees throughout three theatrical shows in New York City, Chicago, and Los Angeles will be introduced to Infiniti cars. Partnering with Cirque du Soleil offers Infiniti unparalleled exposure to their audiences who also appreciate design, high performance, and creativity, key aspects of Infiniti’s design mantra.

A Captivating Partnership

“The partnership between Cirque du Soleil and Infiniti is a natural fit for these two perfectly aligned brands as both embody Inspired Performance,” said Jon Brancheau, director global marketing, Global Infiniti Business Unit. “At Infiniti, our intention is to move people emotionally as well as physically. We believe that this partnership will personify our brand’s desire to invoke graceful strength, vibrancy, craftsmanship and exhilaration in everyone.”

Joining other top tier official sponsors of Cirque du Soleil, including American Express, CGI, Sun Life Financial, and W Hotels, Infiniti has an unparalleled opportunity to reach a large host of people and showcase Infiniti models directly to consumers. Infiniti will gain positive exposure through 180 Big Top and Arena touring show markets in the United States, Canada, Western Europe, and Russia.

Infiniti and Cirque du Soleil are perfect partners, keeping up with each other through all the twists, turns, and jumps, the road ahead looks exciting with creative differences between the two not being an issue. These two companies are happy to travel the road together, on and off tour.

To be a part of this creative partnership and see why Infiniti represents Cirque du Soleil so vividly, visit your Chicago Infiniti Dealers, Infiniti of Lisle, to test drive an Infiniti today.