Infiniti Used Car Marketing

With car leasing facing extinction and the economy in a rut, many car dealers are seeing an increased INTEREST in used cars. If used car sales increase due to various economic conditions, car dealers will want to capitalize on this new trend. Unfortunately, over 80% of car dealer used car platforms are NOT optimized for organic search.

Here’s a great test. Pick any car model and any local town/state name and do a search in Google. For my first example, I’ll pick this search phrase “2007 Infiniti QX56 Los Angeles”. There is only ONE California Infiniti car dealer in the free (organic) listing on Google Page One. The NON-Infiniti car dealers on page one include:

Our client, Infiniti of Santa Monica, is the only Infiniti dealer on Google Page one and they have 2 listings of the 10. This is not to brag but to show how well third party lead generation websites have been designed to capture used car leads. They have pushed every other Infiniti car dealer in California off page one.

California is a big market and Infiniti of Santa Monica has taken the lead in used car marketing in California using PCG lead generation websites. If Infiniti car dealers outside of California want to take advantage of the trend of renewed used car sales interest, they should call us to discuss how to better market their inventory.

By the way, Infiniti of Santa Monica has a used car website that we designed. It is ranked #2 in the USA, just under www.automotive.com for the search phrase “Infiniti used cars“. Our work speaks for itself. Call us to discuss how we can help market your used car inventory.

This entry was posted on Monday, September 1st, 2008 at 10:18 pm and is filed under used car sales.

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