Infiniti Car Marketing Blog

A new player in the market that provides automotive leads to car dealers, going under the name ConnectWithLife, is owned by Reply.com.  The ConnectWithLife web platform is impressive in its SEO architecture which gives it strong visibility in Google and somewhat less effective in Yahoo.

I decided to test the system. I requested an Infiniti car quote.  When I provided my information to ConnectWithLife, I checked-off the box that asked not to be contacted by third party partners.  What I didn’t know at the time was the Reply.com operates a number of lead collection and email marketing platforms.  This allows Reply.com to send me emails for offers unrelated to cars without additional permission since I gave my information, in effect, directly to them.  There is nothing illegal in this model.

I’m writing about the Reply.com business model because of the potential long term effect it could have on consumers.   Since I first requested an Infiniti car lead, I have received 37 email solicitaions from Reply.com affiliates.  Twenty emails were related to cars and Seventeen emails were related to real estate.  These 37 emails come to about ONE EMAIL PER DAY.  Wow.  One request generated 36 follow-up solicitations.

My question is how long will it take for consumers to stop using third party portals because of being over marketed by emails? 

I’d like to hear your thoughts.